Digital marketing, or online marketing, is the practice of promoting brands, products, or services through digital channels. It uses the internet and various online platforms to reach customers, boost brand visibility, and support business growth.
Many businesses rely on digital marketing services or agencies to strengthen their online presence.
For example, when you see an advertisement while watching a YouTube video, that is digital marketing in action. These ads are a form of video marketing, a powerful strategy used by businesses to reach potential customers through engaging and targeted video content. Such advertisements can be tailored to the viewer’s interests and behavior, making them a highly effective component of a comprehensive digital marketing strategy.
