A digital marketing strategy is a long-term, high-level plan designed to achieve specific business goals. It defines objectives, identifies target audiences, and provides a framework for all marketing activities across digital channels like websites, social media, email, and search engines.
At its core, a strategy answers these fundamental questions:
- What are we trying to achieve?
- Why does this matter?
A strategy acts as the foundation, but its success depends on the campaigns and tactics that bring it to life:
- Strategy: Establishes the overarching goals and priorities aligned with business objectives.
- Campaigns: Time-bound initiatives focused on achieving specific goals within the strategy.
- Tactics: Granular, actionable steps executed within campaigns, such as creating social media posts or running a paid ad.
This layered approach ensures that every marketing effort works cohesively toward shared business objectives.
